An Ad For Mother Nature

Visible Distance / Second Sight put together by visual artist Jennifer Bolande is a amazing concept with an even more important message.  In none other than Coachella Valley, Bolande highlights the desert’s  hidden beauty.

Instead of the typical brands being advertised, she fills in the missing portion of landscape that would normally be seen from the highway. A quintessential visual statement, reminding visitors of the beauty they may take for granted in the name of commerce and advertising.

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